is packed with phytonutrients called anthocyanins, which protect the skin’s firmness and elasticity by reducing the production of the enzymes that break down collagen and elastin (MMPs).
When it comes to skin care, age is certainly not just a number. As our bodies age, visible signs can appear on the skin such as wrinkles, fine lines and irregular tone. Of course, lifestyle and environment each have their part to play in the visible ageing process, but our skincare routine has a lot to do with it too.
We think good skin care is significantly simpler than you’re lead to believe, so much so that what we’re talking about is none other than the extract from the humble blueberry.
Native to North America, the blueberry is widely known for its superfruit properties. Packed with a variety of nutrients, including vitamins A, C and E as well as calcium, iron, zinc, phosphorous, manganese and magnesium, it’s easy to see why the small blue fruit has been hailed as a superfood to keep in the fridge. It’s far less common to find yourself reading why it’s a winner to be keeping below the bathroom sink.
In skincare today, blueberry fruit extract is used for its skin soothing and skin softening properties. On top of this, its antioxidant content is handy when it comes to protecting the skin from external elements that could otherwise do damage to our complexions.
Due to their high levels of polyphenols and phytochemicals (natural chemicals that act as a plant’s immune system), blueberries are being increasingly studied in scientific research circles, with studies looking into what benefits they might have to the human body from the inside in complement to what the fruit’s extract can do from the outside.