
What is NAD?
NAD, short for Nicotinamide Adenine Dinucleotide, is a coenzyme found in all living cells. It is essential for fundamental biological processes, including converting food into energy, repairing damaged DNA, and regulating cellular function. NAD exists in two forms: NAD+ (the active form) and NADH (its reduced counterpart). Together, these forms drive the chemical reactions necessary for life.
Think of NAD as the fuel that powers the engines of your cells. Without it, essential processes slow down or stop altogether. The result? A cascade of effects that include fatigue, slower metabolism, and visible signs of ageing, such as wrinkles and dull skin.
While NAD is naturally produced in the body, levels decline significantly with age. By the time you reach your 50s, NAD levels can be almost half of what they were in your 20s. This drop has led to a surge in interest in NAD supplements, NMN supplements (Nicotinamide Mononucleotide), and other precursors that aim to restore and boost NAD levels.

What Can Be Taken to Help Prevent NAD Decline?
While NAD levels naturally decline with age, supplements and lifestyle changes can help preserve and restore these levels, offering a proactive approach to healthy ageing. Here’s what to consider:
NAD Supplements: These directly boost NAD levels, supporting cellular energy and repair.
NMN Supplements: NMN (Nicotinamide Mononucleotide) is a precursor to NAD and has been shown to increase NAD levels effectively.
NAC Supplements: NAC (N-Acetylcysteine) supports glutathione production, a powerful antioxidant that works in tandem with NAD to fight oxidative stress.
Comprehensive Supplements: Products like the Morning & Night Female Supplement and Morning & Night Male Supplement provide essential nutrients that complement NAD’s functions.
Healthy Lifestyle Choices: Regular exercise, a balanced diet rich in whole foods, and proper hydration all support NAD metabolism naturally.

How Does NAD Impact Healthy Ageing?
Healthy ageing isn’t just about looking younger—it’s about feeling vibrant, energetic, and confident at every stage of life. NAD plays a crucial role in this process by supporting both internal health and external beauty. Here’s how NAD impacts healthy ageing:
- Promotes Cellular Energy: NAD fuels the mitochondria, the powerhouses of your cells, ensuring you have the energy to thrive.
- Supports DNA Repair: Daily life exposes your cells to damage. NAD activates enzymes that repair DNA, preserving cellular integrity.
- Boosts Skin Health: By improving cellular turnover and reducing inflammation, NAD contributes to better skin texture and elasticity.
- Improves Hair and Nails: NAD supports keratin production, promoting stronger, healthier hair and nails.
- Reduces Inflammation: Chronic inflammation accelerates ageing. NAD helps regulate inflammatory pathways, promoting overall wellness.
By maintaining optimal NAD levels, you can support not just longevity but also the quality of your life as you age.

Top 5 Impacts of NAD
- Enhanced Cellular Energy: Keeps you feeling energetic and vital by powering cellular processes.
- Better Skin Texture: Improves elasticity and reduces fine lines by promoting healthy cellular turnover.
- Strengthened Hair and Nails: Encourages keratin production for shinier, healthier hair and nails.
- Improved DNA Repair: Activates enzymes that repair and maintain your DNA, slowing signs of ageing.
- Reduced Inflammation: Helps regulate inflammatory responses, promoting a holistic approach to health.
The Best NAD Supplements for Holistic Beauty
To maximise the benefits of NAD, look for supplements that combine NAD precursors with other anti-ageing ingredients. Here are some key components to consider:
NAD+ Precursors: Supplements with NMN or NR (Nicotinamide Riboside) to boost NAD production.
Antioxidants: Ingredients like vitamin C and E protect against oxidative stress, complementing NAD’s role in cellular repair.
Adaptogens: Herbs like ashwagandha and rhodiola reduce stress and support overall vitality.
Keratin and Biotin: Promote healthier hair and nails by strengthening keratin production.
Anti-Inflammatory Compounds: Curcumin and omega-3 fatty acids support joint and skin health, reducing signs of ageing.
While not a NAD supplement, our comprehensive Morning & Night Supplement contains a carefully calibrated mix of many of the above ingredients.

Our Take
NAD is more than a buzzword in the wellness industry; it’s a cornerstone of healthy ageing. By supporting cellular energy, DNA repair, and overall vitality, NAD supplements and our Morning & Night Supplement offer a preventative and holistic approach to beauty and wellness. Whether you’re aiming for better skin, stronger hair, or enhanced energy, boosting your NAD levels can make all the difference. With the right supplements and lifestyle habits, you can take control of the ageing process and embrace your best self at every stage of life.