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Privacy Policy


This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy.

Who is responsible for the processing of your personal data?

Lumity Life Holdings Limited and Lumity Life (Europe) Limited (“We” and “Lumity”) are committed to protecting and respecting your privacy. For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is Lumity Life Holdings Limited, 83 Baker Street, London, W1U 6AG.


We collect information about you for two reasons: firstly, to process your order and secondly to provide you with the best service possible. The legal basis under which your personal data is gathered requires your consent. You have the right to withdraw your consent at any time by emailing We will always ask you to opt-in to receive marketing emails from us .Any information related to a person that can be used to identify them directly or indirectly is personal data.

Personal Data (Categories)

Purposes of Processing 

Legal Ground

Personal Information which consists of:

Contact Information (first and last name; postal address; billing address; shipping address; email address, credit/debit card details and telephone number) 

You may give us information about you by filling in forms on our site (“our site”) or by corresponding with us by phone, email or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, when you report a problem with our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey or upload a testimonial for one of our products. The information you give us may include your name, address, email address and phone number, financial and credit card information, personal description and photograph.


We shall use the information to create an account on our website; to sign you up for our newsletter, to fulfil your orders, process payments via third party payment gateways and processors  and manage returns and refunds; to inform you about your order and/or products that are back in stock; to complete a purchase online; to send you event notification emails and product review emails; to publish your product review; to send you targeted emails based on your purchase history and your profile; to create and manage targeted advertising campaigns by using third party online advertising tools; to send you emails about products similar to those you purchased; to notify you about changes to our service, to ask for customer feedback; to record telephone conversations in order to improve the customer experience; to detect fraudulent activities on our website; and to respond to binding requests or orders from authorities and courts and comply with relevant legal and regulatory requirements.


Performance of our contract; explicit consent of the User; our legitimate interest to improve the quality of our products and services; or compliance with a legal obligation

Customer Interaction Data, which consists of:

details of (un)completed purchases; details of returned goods; and correspondence exchanged between User and customer service team.

To fulfil your orders placed on our website; to process payments and refunds; to address customer service concerns; to remind you by email of non-completion of an intended purchase and to respond to binding requests or orders from authorities and courts and comply with relevant legal and regulatory requirements.

to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;to improve our site to ensure that content is presented in the most effective manner for you and for your computer; to allow you to participate in interactive features of our service, when you choose to do so; as part of our efforts to keep our site safe and secure; to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them. 

Performance of our contract; our legitimate interests for easy completion of an intended purchase or compliance with a legal obligation.

Website Interaction Data, which consists of:

Universal Unique identifier (UUID); Google Analytics User ID and IP address

With regard to each of your visits to our site we may automatically collect the following information: technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); search terms used by you during your visit; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.


To use cookies, Google Analytics, JavaScript, HTML 5 and other digital technologies to improve site functionality by tracking usage; to measure the effectiveness of our ads and other communications on social media platforms; to provide social media functionality; and to respond to binding requests or orders from authorities and courts and comply with relevant legal and regulatory requirements. 

Explicit consent of the User; or compliance with a legal obligation

Social Media data

To work with social media providers - such as Facebook, Instagram and Twitter – where we interact with you on social media.

Social Media Plug-ins for Facebook and Twitter obtain data for tracking purposes. This included the ability to track an audience across device for advertising purposes in line with the Terms of each social media platform.


Explicit consent of the User; or compliance with a legal obligation

Survey Data, which consists of:

feedback in surveys; product reviews; customer service reviews; photos uploaded when providing product reviews; videos uploaded when providing product reviews

To send you our newsletters and surveys and to respond to binding requests or orders from authorities and courts and comply with relevant legal and regulatory requirements.

Explicit consent of the User; or compliance with a legal obligation



We have implemented one or more social media pixels or other Java script enabled trackers on the Site (“social media pixel”). Social media pixels are made available to us by the relevant social media platform. They enable us to identify you if you landed on the Site by clicking on an ad or a link that we published on the social media platform and identify to us which products you subsequently acquired from us. The tracker drops a cookie on your computer or mobile phone when it is first loaded by your browser or app. By means of the tracker, the social media platform and Lumity collect your IP address (including associated location information), your user agent or browser string and specific information on how you interact with the Site. The user agent or browser string provides the basics as to which operating system your computer or mobile phone is running, basic security information, screen resolution and the Internet browser that you are using. The social media platform processes all personal data it obtains by means of the social media pixel in accordance with its privacy statement. For the social media pixels and the associated privacy statements of the social media platforms please check our Cookie policy.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.


Our Group Companies

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.Lumity employees may have access to your personal data. Access rights of our employees are limited and granted only on a need to know basis, determined based on their job functions and roles.

Services Providers and Other Third Parties

Lumity may also receive and/or disclose your personal data from/with third parties including logistics providers,fulfilment partners, software suppliers, communication service providers, email form (pop-up) providers, CRM providers, address verification service providers, online User review service providers, ecommerce platform providers, fraud engine providers, payment service providers, order management system providers, petition organisers, online advertising platforms, including, but not limited to, Google Ads, event management platforms, on- line fundraising platforms and social media platforms. We use the services of these third parties to process your purchases, payments, returns and complaints, to send you marketing and promotional email communications, to inform you by email about the status of your order, to send you email invitations to participate in surveys or reviews, or email with information about a petition or event that you signed up for, and to create and manage targeted advertising campaigns. To the extent that such third parties are data processors, they are contractually bound to only process data in accordance with our instructions and applicable legal requirements. Some of these third parties, for example logistics providers, petition organisers and event management platforms, are independent controllers, meaning that they determine the purposes for which and the manner in which your personal data is processed. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

We may disclose your personal information to third parties in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. If Lumity Life Holdings Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Lumity Life Holdings Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. By consenting to our Privacy policy you are agree that data may be transferred using third-party processing tools that process data in the USA

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We will also retain your personal data as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. Where we no longer need to process your personal data for the purposes set out in this notice, we will delete your personal data from our systems. Where permissible, we will also delete your personal data upon your request; information on how to make a deletion request can be found in the section “Your rights” below.


You have the right to ask us not to process your personal data for marketing purposes at any time. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

If you wish to opt-out from the social media pixel please change your cookie preferences on our Site and withhold your consent for advertising cookies. When you do so, the social media platform will no longer receive your personal data through our Site. The social media platform will however retain historic data related to your cookie id. Any request related to such historic data will need to be directed to the relevant social media platform.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

You also have the right to object to or restrict its processing, and request removal or correction if your data appears incorrect or irrelevant, by making a request to us by emailing Please note that if you request the removal of or restrict the processing of some or all of your personal data, we may not be able to meet our contractual obligations with you or respond adequately to your customer service queries. There might also be circumstances in which we cannot accommodate a request, if that would preempt us from fulfilling certain legal obligations under applicable law.

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Please email with ‘Subject Access Request’ included as the subject of the email.  In accordance with the Act we reserve the right to charge a reasonable fee to meet our administration costs in providing you with details of the information we hold about you if the request is manifestly unfounded, excessive or if you request further copies of data. 

You have the right to lodge a complaint with a supervisory authority in the event that you believe that Lumity has not handled your data in accordance with the appropriate regulatory legislation. The supervisory authority for the UK is the Information Commissioner’s Office (ICO: Wycliffe House, Water Lane, Wilmslow, SK9 5AF). We are registered as a data controller with the Information Commissioner’s Office (‘ICO’) under registration number ZA886669.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to